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Latest Blog Posts

Startups are moving away from tech’s safest color. Blue once meant trust and precision, but a new wave of brands is choosing softer, more emotional palettes instead.
From Corporate Blue to Soft Lavender: Why Tech Brands Are Changing Their Color DNA

Startups are moving away from tech’s safest color. Blue once meant trust and precision, but a new ...

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McDonald’s recent shift from bright reds and yellows to muted greens and browns reflects more than just a visual makeover — it signals a deeper tension between branding, nostalgia, and ethical storytelling.
From Playful Red to Corporate Green: What McDonald's Color Shift Really Says

McDonald’s recent shift from bright reds and yellows to muted greens and browns reflects more than...

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